Commercials
For this project you get to combine the roles and functions of advertising agencies and film/TV studios. You get to write, film, and edit a video commercial that would be similar to the ones you encounter on TV, on YouTube, and your social media feed everyday. Depending on the specific assignment, the commercial can be for any product you choose or a product related to school.
Mandatory Requirements:
Mandatory Requirements:
- Well-detailed storyboard (and script if necessary)
- Commercial must tell a story with a beginning, middle, end, and closure
- Must be a compelling and memorable story
- Wide variety of the cinematography shots and angles we have learned
- The benefits of using the product must be evident
- Must convince the viewer to buy the product or contain a call to action
- Product name and brand logo repeated throughout
- Slogan and/or jingle
- Background music and/or Sound effects
- Minimum 30 seconds long, maximum 1:30
- Perfect spelling, grammar, & capitalization for all text on screen at any time
- All text is on the screen long enough for slow readers to comprehend.
- High quality acting, speaking, pronunciation, and enunciation from actors or narrator
- View examples of your personal favorite commercials and the exemplar student examples on the bottom of this page
- Incorporate a minimum of one emotional appeal and one execution technique. Use the following information to help you choose:
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Watch the following examples to help guide and inspire you:
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